The ‘Live to Ride, Ride to Live’ is one of the more recent slogans associated with this iconic brand. In 1910 there was ‘Always a trusted friend’. Later came ‘The motorcycle that is not that uncomfortable’ and the slogan ‘Get a kick out of life’ came out in 1927.
Other slogans through the ages have been ‘Turn on your own thunder’, ‘The road starts here. It never ends’, ‘The legend rolls on’, ‘It’s time to ride’, ‘Until you’ve been on a Harley-Davidson, you haven’t been on a motorcycle’ and ‘It’s not the destination, it’s the journey’.
Live to Ride badge, Harley Davidson

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